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01 / 08
 

Artistic Japanese Hair Salon 

PROJECT

Arty Hair Salon

COURSE

Branding Principles

INSTRUCTOR

Thomas McNulty

SEMESTER

Spring 2021

OBJECTIVE

Redesign an existing small service business

identity with less than 500 employees, helping

the business to improve its brand identity.

APPROACH

I conducted research and compiled a

design brief in order to establish the goals

of the redesign for the business. My goal

was to create a new look to make the brand

more eye-catching and fashionable. 

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