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01 / 08
 

Artistic Japanese Hair Salon 

PROJECT

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Arty Hair Salon

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COURSE

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Branding Principles

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INSTRUCTOR

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Thomas McNulty

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SEMESTER

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Spring 2021

OBJECTIVE

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Redesign an existing small service business

identity with less than 500 employees, helping

the business to improve its brand identity.

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APPROACH

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I conducted research and compiled a

design brief in order to establish the goals

of the redesign for the business. My goal

was to create a new look to make the brand

more eye-catching and fashionable. 

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