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01 / 08
Artistic Japanese Hair Salon
PROJECT
Arty Hair Salon
COURSE
Branding Principles
INSTRUCTOR
Thomas McNulty
SEMESTER
Spring 2021
OBJECTIVE
Redesign an existing small service business
identity with less than 500 employees, helping
the business to improve its brand identity.
APPROACH
I conducted research and compiled a
design brief in order to establish the goals
of the redesign for the business. My goal
was to create a new look to make the brand
more eye-catching and fashionable.
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