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01 / 08
Artistic Japanese Hair Salon
PROJECT
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Arty Hair Salon
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COURSE
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Branding Principles
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INSTRUCTOR
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Thomas McNulty
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SEMESTER
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Spring 2021
OBJECTIVE
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Redesign an existing small service business
identity with less than 500 employees, helping
the business to improve its brand identity.
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APPROACH
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I conducted research and compiled a
design brief in order to establish the goals
of the redesign for the business. My goal
was to create a new look to make the brand
more eye-catching and fashionable.
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