Silky Smooth Paint Brand Packaging

PROJECT

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The Real Milk Paint Co.

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COURSE

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Package Design 2

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INSTRUCTOR

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Thomas McNulty

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SEMESTER

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Fall 2021

OBJECTIVE

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Come up with a concept for a line of eco-friendly powder-mix house paints in order to develop

and design an alternative to conventional paints using a reusable paint package.

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APPROACH

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I developed a stronger brand identity, redesigning the packaging to make it eco-friendly both inside and out. My goal was to retain a retro look and elicit a simple feeling of returning to nature, while presenting the product as a high-end brand.