OBJECTIVE

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Create a new premium brand and packaging

system for beer products. Select a premium

beer and create front and back label designs,

neck label, and carrying case.

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APPROACH

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I created a unique brand identity by redesigning

the packaging for Yuengling beer. The new
design retains the feel of the current brand

family, which has a long history and an inspiring story. I made it more unique and with stronger personality which stands out from other competitors is goal.