PROJECT

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ROYCE'

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COURSE

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Package Design 1

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INSTRUCTOR

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Jacques Rossouw

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SEMESTER

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Spring 2021

OBJECTIVE

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Select a premium chocolate brand being marketed in America. Redesign the packaging graphics and apply to a sample bar of chocolate.

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APPROACH

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I added some repeating patterns in the background to make it look more Japanese.

The soft colors make the packaging look

more up—to—date, and the raised texture

makes it appears more tactile.