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04 / 08
Tasteful Memories
Of Taipei
PROJECT
​
Lao Tian Lu
​
COURSE
​
Package Design 2
​
INSTRUCTOR
​
Thomas McNulty
​
SEMESTER
​
Fall 2021
OBJECTIVE
​
Create a new delicatessen which will include a new brand image, labels, and packaging. The
re-imagined brand should reveal the company’s history using a well-designed approach.
​
APPROACH
​
I developed a stronger brand identity focused
on the major lines by redesigning the
current package to provide more personality.










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